THE ART OF HOME PRICING

The majority of showings by sales associates on a new listing occur when the house is first
placed on the market. Sales agents arrange for their active, qualified buyers to see a home
when it is newly listed.

Once this group has seen the property, showing activity decreases to only those buyers new
to the market.

EFFECT OF OVER-PRICING ON TIME AND SELLING PRICE


It’s important to position your home at the best price during its first market exposure.

THE IMPORTANCE OF SELLING INTELLIGENT PRICING

A competitive price will attract more prospective buyers. As the triangle graph above illustrates,
more buyers purchase their properties at market value than above market value. The
percentage increases even further when the price drops below market value. Therefore, if
you price your property at market value, you are exposing it to a much greater percentage of
prospective buyers and you are increasing your chances for a sale.

©2016 Berkshire Hathaway HomeServices California Properties (BHHSCP) is a member of the franchise system of BHH Affiliates LLC. BHH Affiliates LLC and BHHSCP do not guarantee accuracy of all data including measurements, conditions, and features of property. Information is obtained from various sources and will not be verified by broker or MLS. CalBRE# 01317331